This can be done on single piece straps, but to the first keeper, to allow more flexibility with tucking the tail of the strap dependent upon wrist size. (Suggested on our SF1 straps for those with larger wrists).
Our 2 Piece SB straps utilize a second floating keeper. If you have a wrist 7.5”-8” (depending on the watch you’re putting it on) or bigger, you may want this option, being able to move it closer to the first, stationary keeper, so the second keeper will still “tuck the tail” of the strap. We will remove the red circled stitching in the second picture.